How does content marketing build trust? There are many considerations you should make when building and creating content.
The way that customers are obtained is a large part of how content marketing is different than traditional marking. In traditional marketing, you are not asking permission, but are directly showcasing your products or services. With content marketing, you are ensuring that permission is not only allowed, but the content remains relevant.
Did you know that blogging is a great way to bring in potential customers, build a repertoire with current clients, and generally establish yourself as a voice of authority? Most websites, such as Wordpress or Squarespace, have a blogging platform built in. We break down some of the tricks and tips to starting up a blog to highlight your business.