3 Ways To Get Your Brand Noticed On LinkedIn
Whether your company is a b2c or a b2b, Linkedin can be an extremely powerful tool to getting your brand noticed. There is the misconception that Linkedin is only about networking and a business does not make viable leads or sales through this social media platform. However, this is simply not the case.
Your brand can not only get visual traction on this platform but can also grow as well. Here a few ways to get your brand noticed on Linkedin:
Use Brand Content.
It is a general rule that customers will be more invested if your brand offers more than just a product or service and this is equally true for Linkedin. Customers want to know how your brand can benefit them and underlining this is more effective when you tell the story of your brand.
Linkedin, like other social media platforms, make it very easy to do so. You can use graphics, videos, or interesting, engaging written content to connect with your audience.
Find the Right Audience.
You know who your customers are, but it is imperative to find the specific niche groups within this larger segment. You need to find the specific subsets within your larger customer pool. For example, your customer demographic may largely be consisted of men, but how does this population then differ? Are they older, younger? Do they come from a certain locale, a certain economic bracket, etc.?
Target Audiences.
Once you find what segments are in your larger customer base you can then target ads to these groups specifically. For example, if you own an insurance company, not everyone will want car insurance or restaurant insurance. By segmenting and then directly targeting the subsets within your customer base, you can not only showcase relevant content, which is more likely to engage, but you are also specifically telling this audience why your brand is relevant.
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