3 Reasons Your Social Media Is Not Working

3 Reasons Your Social Media Is Not Working

Do you have social media platforms that just aren’t working? Whether you are using Facebook, Instagram, or both, social media has largely become a digital marketing backbone; for good reasons too – many brands can scale off based on their social media prowess alone.

If your social media accounts aren’t getting any traction, here’s a few reasons why that might be:

You Aren’t Spending Any Money

Although many aspects of social media sites are free, Facebook and other social media sites have become a pay-to-play platform.  What that means is that the algorithms that these sites use have shifted to the point where social posts that are advertised are often seen more than organic posts.  Facebook a good example: if you want your Facebook to be seen by a large, targeted group of people, then it has become customary to put some money behind it.  Even just a couple of dollars will help.

You Aren’t Using Branded Content

While sharing content in general is a good idea, you need to stand out from the crowd.  Branded content shows exactly what your brand is and what you can offer.  What separates you from your competitors?  How do you tell the “story” of your brand?  Those are some of the questions that content works to answer in a positive and engaging way.

You Aren’t Using Video

Did you know that the most popular type of content is video?  Video is an extremely effective tool in getting information shared and seen.  Not only can it get your message out into the world quicker, but often, video makes a more lasting impression.  Video can also be used across social media accounts and in a multitude of different ways.

Want to incorporate video as part of your marketing strategy?  Want to have a more robust social media presence?  Let us help!