1. User Friendly
- Has clear calls-to-action. Direct users where you want them to go. Fill out a form? Make that easy? Call you? That should be seen on every page.
- Clean design. Get rid of clutter, large paragraphs, and too many images.
- Natural UX (User Experience). Your site should naturally flow from one page to the next, guiding the user through information, and easy click-through page links if they want to see something else.
2. Search Engine Optimized (SEO)
Google will present the most relevant websites that match the keywords searched. Your site should be optimized with researched keywords throughout.
Good keyword research is important, and putting them in the right spot is just as important. As a start, page titles, meta descriptions, and headings should all be using the keywords you're optimizing for.
This is basic now, but your site needs to be designed to fit all screen sizes. Responsive sites automatically flex, shrink, and fit the screen when you rotate your phone, or drag the edge of your browser window.
4. Your #1 Marketing Tool
At the end of the day, your website is the go-to face of your brand, and it should be. Without having digital marketing budget, your website is a one-time investment that should be paying dividends for you for at least a few years. Customers, hot leads, cold leads, past clients, referrals, competition, and researchers will all be landing on your website.
5. Not designed by you.
If you're a business owner, you don't have time or the expertise to design a website. Almost 50% of the websites we get hired to build are half-finished sites built by an owner or friend. In every case, these sites have tarnished the business's brand and image, or caused a major headache.
The advent of "DIY" websites is great for serving a "just getting started" or curious entrepreneur, but if you're an established small business, don't publish something that's going to negatively effect your brand.
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