How To Use Social Media Effectively
For some, social media is their only way of generating new leads. And for others, it's a non-existent presence online.
The reality is that 72% of adult internet users use Facebook, 28% use Instagram, 25% use LinkedIn, and 31% use Pinterest. (Pew Research Center, 2015).
With all that social activity online, social media is a must for your business.
But there are a few thing that always cut through the noise of what everyone else is saying...
You have to identify what your customers feel. Your target market. Quit using your language and use their language. How do they exactly feel? There's a pain point or desire behind why customers buy, and it can be the hardest thing to identify what someone's feeling when you're just guessing or can only see what you're selling.
Always be giving value. You can't only give value when someone buys your product or service. You have to be trusted first. There's no better way to do that than to give away something for free. What can you sell for $100 or less? Great. That's your free giveaway. Get an email address in exchange for your gift, keep giving to that email list, and you'll develop a loyal fan and customer base.
The best social media strategy is to be posting original content regularly. Not everything is a way of capturing new leads. Your activity established the reality of your business, then a fan base, then sales. And posting activity about your business helps tell your story. It's something you never stop doing, and always is helpful. Tell your story in 5 ways:
- Customer testimonials
- Daily operations
- Value Provided
- Why you do what you do
Advertising With Social Media
With a solid story, the right message, and providing value, your social media advertising campaigns are poised to be effective. Facebook, LinkedIn, and other big social media platforms let you narrow your focus of advertisements. This is obviously a must. Always choose based on interests your customers have, as well as age and gender, and depending on your business - location. There's no use advertising to someone who doesn't fit your target market.
Equip every ad with:
- a compelling headline. Start off by asking a yes or no question.
- Value of clicking your ad (free, access, gift, discount, knowledge)
- High contrast image (catches eye) or video
- A good amount of written copy relevant to your ad
- A clear call to action (learn more, Download, buy now, etc)
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