The main problems small business owners face when it comes to marketing
1. You don't know what your marketing strategy is.
2. You don't know who is in charge of your marketing.
3. The person who is in charge of marketing isn't doing an effective job.
4. If you do put money into marketing in some way, you don't know what your ROI is.
5. You don't have money to put into marketing
6. You don't see the value of marketing.
So, what's the answer?
Take some time to reevaluate what you're doing in the area of marketing. Marketing should be responsible for growing your business. It should be automatic, fun, creative, and bringing you a steady stream of leads and potential customers into your funnel.
Here are a 2 things that will help you:
1. Start with the basics
Treat marketing as 1 of the 5 main components of your business. Give it the attention it deserves. At its most basic level, marketing should be responsible for growing your business. What's the simplest way to put more leads in front of your sales team, or at a point ready to purchase? Focus on just one thing: A digital ad, a promotion on social media, collecting emails, asking for referrals, etc. Start with the basics.
2. Follow through
If someone shows interest in your product or service just once, they're likely somewhere on the path to purchasing, or know someone who is. Find ways to follow through with the people who show interest by getting their attention again. The best way to do this is to constantly give value. What can you provide to a potential customer for free? Once you build rapport, you can then suggest an offer.
What other problems do small business owners face when it comes to marketing?