Why Is Content Marketing Important?

Why Is Content Marketing Important?

If you are a small business owner, then you already understand why marketing is important. However, a large part of your marketing should be dedicated to content, such as Youtube videos, how-to articles, and other information that is relevant and strategic to your brand.  Implementing content is a sure-fire way to boost engagement, no matter what scope of industry your company may fall into.

What Is Content Marketing and Why Is It Important?

Quite simply, content marketing is a type of marketing platform that is centered on providing relevant, consistent, and valuable information to your target audience.  As mentioned, this could be through Youtube videos, blog articles, ebooks, podcasts, and a number of other tools to provide content.  The content itself is informative, entertaining, and more importantly, relevant to the desires and needs of your audience. It is also the primary way as to why someone buys from your business.

This is why the overall goal of content is to initiate customer action.  For example, you may find that your customers are so involved in the information that you provide that they are more likely to then seek after your products or services. 

In addition, content marketing leads to:

• The potential for increased sales

• A cost-effective way to meet marketing goals

• Increase loyalty and customer retention

How Content Marketing Improves Conversions

Consider how different content marketing is from traditional marketing.  With traditional marketing, there are underlining transactions taking place.  For instance, “I have a sale going on, come down to the store and purchase.”  Or, “If you do X, Y, and Z, then you can get this item at a discount.”  As one can see, because of the nature of the transactions, customers can see this as very one-sided.

With content marketing, instead you are offering specific information, whether entertaining or explanatory, for your audience; with no strings attached.  Not only does this get your message across, but it is done in a way that is not overwhelming; thus, if you are wondering how to create customer loyalty, content marketing is a premiere way to do it. Overall, content marketing should become a part of your small business marketing strategy and by far, this is the most important thing you can do for your business today.

 If you need help creating content for your brand, we can help!  We are adept at audio and video creation, graphic design, copywriting, and more!