How Do I Start A Blog For My Business?
If you are a business owner, you may have heard that blogging is a great way to build your brand and help with customer loyalty as well. However, if you are unsure of how to get started, the first thing you must consider is what are your business goals are and how your blog can best meet them.
In addition, it is equally essential to understand your target market and what kind of value your blogging platform can provide.
Why Do You Need A Blog for Your Business?
As mentioned, blogging provides value to your customers. With direct marketing, you are showcasing your product or services; essentially creating a sales pitch. However, with blogging, you are educating or entertaining your customers. For instance, if you are a photographer, one great way to blog is to make each post tailored to a complete photo set. Travel photos also do well in this regard. Your customers see this value, rather than the pitch, and are therefore more likely to engage with your brand.
It is also important to point out that most websites, such as Wix, Squarespace, or Wordpress, come with a blogging platform. This means that, right out of the box, you can start creating written content that your audience will love.
Helpful Tools For Starting A Blog For Your Business
Unsure of what to write for your blog posts? There are many tools that you can use, such as Keywords everywhere (A chrome extension), or SEM rush (a for pay platform) that will specifically tell you what your ideal customers are looking up. You can then draft your blogs around these keywords. Thus, creating a blog is as easy as the following steps:
Step 1 – Use The Platform Of Your Choice
Step 2 – Understand Your Target Market. What do they want? What problem do they have?
Step 3 – Research Keywords
Step 4 – Publish Engaging Content