The 1 Thing Your Ads are Missing
When creating a digital ad, the things that come most naturally are your audience and your message.
You craft the perfect pitch that will hook someone, and pair it with a compelling photo or video. Your message is on point.
Then you narrow who you're advertising to. Your audience has to be receptive. Maybe you're retargeting an audience, or reaching a likely customer profile.
This is a great start.
But underpinning all of this is the reason you decided to advertise in the first place. Likely it was to increase sales, or get some new leads.
And this makes a lot of sense. It's a great goal. But it's the tip of the iceberg.
The 1 thing your ads are missing is the bottom of the iceberg. The 90% of the work that's left to be done.
The bottom of your iceberg is your marketing funnel. It's all the steps that someone takes once they click on your ad. This should lead to a sale, ultimately, or lead to a hot lead.
The ad is just the initial attraction. It did it's job. But now, there's real work to be done. Build a funnel and get to a sale.
Here's more on how to build your marketing and sales funnel.
This guide shows you how to get more leads and sales.