The Most Important Thing You Can Do For Your Business Today
You have emails to respond to, meetings to attend, work to finish, and deadlines to meet. It can be hard to figure out what you can do right now that will have lasting impact, grow your business, and is economy-proof.
Find Your Audience Online
Where is your audience online? Wherever your audience is online is where you need to be active. Be social - follow, comment, contribute. Your business needs to have a community online. When sales are slow, your community will still be there. Your brand should still be online providing value when all else fails- because providing value online is the only thing that can't fail.
Give, Give, Give
Providing value means giving to your audience online. Is the content your producing entertaining or informative or useful or engaging, or valuable? If all you can post is your new offering, you're falling behind. Everyone can do this.