Facebook Ads, How to Target The Right Audience.
While most marketers and small business owners know that Facebook ads are a viable business strategy. There may be additional concerns as to how to target the right audience. In fact, poor targeting is one of the premiere reasons why an ad is not getting any traction.
Who Is Your Target Audience, Specifically?
Do you know how to use social media effectively? Whether you do, or do not, at the cusp of any social media platform is your target audience. Your ideal audience is going to be the customers that purchase a product or service from you.
Who are they? What is the general age range of your audience? What language do they speak? Where do they live? All of this is information that you need to know, so that you can set your specific target range and let Facebook bring in that specific audience, which would be most likely to buy your product or service.
Narrowing Down the Interests for Your Audiences
Once you pin down who your target demographic is, do you know what their interests are? For instance, not everyone who likes cars will be interested in a car wash service. While Facebook does give you automated suggestions, you need to know the best practices in finding those target interests.
There’s more to learn with Facebook:
Need help? Remember, we can not only help you set up a Facebook ad, but run it in a way that will get the best results.