Business Owners, Don't Design Your Own Website...
If you don't have the time, the expertise, don't try this on your own.
Here's the litmus test:
- Where are the 5 most important places to put keywords in a website?
- Can you explain SEO?
- What makes users more likely to convert on your site?
- How do you do keyword research?
- What platform is best to build your site on?
- What things does Google care about when ranking a site?
- What kind of design aesthetic is more pleasing to users?
- Do you know how to optimize a site for mobile use?
- How do you integrate your social channels to your site?
If you could answer all these questions confidently, then you have the know-how to build a great site. The tools and resources available online give you the ability to start strong, and with a bit of trial and error, you're in a good place and ready to get after it.
If you couldn't answer all these questions confidently, you're treading on dangerous water. You run the risk of launching something that's doing the opposite of boosting your brand's credibility and Google ranking. Stop where you are! Take a deep breath.
Consider asking questions before you start, look for help. Find who's helping, and go there.
Your brand online is likely most reflected in your website, branding, and social media presence. Do it right and do it well.
And if you need help, ask.