3 Audiences You Should Be Targeting On Facebook

Facebook is hands down the largest social media site on the planet.  It is estimated that the site has more then 2 billion active users.  With so many people utilizing the site, it can sometimes be overwhelming to know exactly how to target specific customers.

While we know that it is important to target a specific demographic that might seek after your products or services, as well as those that might be local to the area, here are additional audiences you can seek after as well:

Those Who Have Already Interacted with Your Website.

Did you know that Facebook and your website can share information with one another?  Facebook Pixel is an application that allows your website to share data with Facebook, allowing you to garner information, such as who is interacting with your website.

You can then target these people specifically on your website.  For example, you can target those who have spent a certain percentage of time on your website, those who have viewed videos, and so forth. 

Email List Subscribers.

In a similar vein, you can also leverage your email list subscribers in order to better target sales, promotions, or general information about products or services.  These individuals are already engaged with your website and email list, but by further engaging with them through social media you are not only offering them value, but also reiterating what makes you stand out from your core competitors. 

Those Who Have Interacted with a Piece of Content.   

One of the most successful ways to interact with customers is by targeting customers to who have interacted with a piece of content, whether the post is a graphic, video, or text.  These individuals have already shown some type of interest with your brand, through the content, and thus, you can better direct them to product or services.

Need help with your social media offerings?  Let us know!