3 Ways to Grow Your Email List

Do you use email marketing for your business?  An email marketing list can be a great way for you to interact with your current customers, and through that, build trust and security in your brand.  In a similar vein, it is also possible to engage with new customers who have just signed up for your list.

Email marketing lists are important.  However, the key is to continuously scale your email marketing list up.  You can do this by: 

Create A Call to Action on Your Website.

Somewhere on your website, typically in the footer, using a sidebar, or in another area that can be readily seen, you should encourage site visitors to sign up for your newsletter.  You can also employ the use of popups to even be further readily seen.  A call to action is a great way to build up your email list. 

Leverage Your Current Customers.

The people that are currently interacting with your brand would be more likely to purchase from you. This not only means the customers that go into your physical space, but also the customers that buy from you online.  For physical customers, you can ask for an email signup at the point of purchase.

Again, for website users you can have a call to action on your website, or employ social media sites, such as Facebook, to ask current customers to join your email list. 

Offer A Gift or Coupon for Signing Up. 

Free gifts or coupons are great tools for encouraging customers to sign up for your website.  The reason why this is so effective is because you are offering value.  When a customer receives a coupon, a gift (such as an ebook or other digital item), they are being told that the company values them and wants to give back.  This translates into the products or services they will offer as well.

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