3 Social Media Hacks

Does your small business use social media?  Whether you are using Facebook, Instagram, or a combination of these sites, social media platforms can have tremendous success when it comes to your business.

If you are not experiencing social media engagement or have slowed growth, here are 3 social media hacks you can try.

Use Portrait Orientated Content.

Most users are scrolling through their feeds and for many of us, social media has also become a casual way in which to pass the time.  You can take advantage of this with portrait content.  By having portrait content and being mindful of the sizing of your content in general, you make it easier for your customers to understand the message you are trying to convey.

When your content is readily accessible, and does not require additional work to access, social media users are more likely to engage.

Use Subtitles.

Did you know that most users watch videos with the sound off?  Using subtitles makes it easier for your videos to be seen.  In addition, by using captions, you are also making your content accessible for those customers who may be hearing impaired.  Your customers will appreciate the effort and thought that goes into creating subtitles for any of your content.

Remember the Copy.

What you say in your message is important!  Try to engage with your audience as best as possible.  Your copy should be dynamic, creative, and more importantly – tell the story of your brand.  Remember, your customers do not want to see a sales pitch on social media.  What they want, is a story.

You can create content that is funny, witty, inspiring, moving, and so on.  The important aspect is that customers can relate and be moved into action by your copy.

Need help with your social media?  We run social media accounts from top to bottom.  Let us know how we can help you!